Lets talk about your N10Coffee
Ethically Sourced to bring you top quality coffee.
No our coffee is not organic or Fairtrade it is ethically sourced. Here is why.
Our aim it so provide coffee that has lots of flavour and is sourced ethically. We work with speciality coffee exclusively and do not touch commodity coffee. We work closely with our importers, using various green bean importers, and always pay above the Fairtrade price. Some of our coffees happen to be Fairtrade while others are Rain Forest Alliance. However we do not market them like this. We prefer to choose coffee based on quality and we do this by blind cupping. Our aim is also to have the most effective production so that we can offer top notch coffee at a competitive price. How we source our coffee has a massive impact on the price for you and I think that is one of the reasons why we can offer such high quality at a very competitive price.
By only sourcing Fairtrade certified coffee, we would be missing out on a large part of the speciality coffee market. Fairtrade is a certification process that is based on a base price, working standards and the standard of production. A farm is audited to ensure it meets these standards. This is one way in which we can have confidence that this coffee has been sourced fairly. However, for many coffee farmers, especially those that are smaller and therefore more specialised, achieving Fairtrade certification is not possible. The process is costly, requires resources and can put their business at risk. What is interesting is that the premium that is often imposed on Fairtrade coffee doesn't always end up in the farmer's pocket as the organisation needs to be paid for the process of certification to be carried out and maintained. Another point to consider is that this certification process does not include a quality rating. This means that a farmer focusing on quality production that would then go on to produce speciality grade coffee, is able to charge much more than a farmer that is certified Fairtrade with bad quality coffee.
It is for this reason we choose to not carry the Fairtrade certification, allowing us to source the best coffees in an ethical way, focusing on quality and taste. That way we can not only support farmers that do carry this certification, but also those that put quality at the forefront.